Sarah JayySarah JayySarah Jayy

Our Story


Why We Do What We Do.


 Sarah Jayy was founded in 2019. In May 2020 the business has went in a new direction and will be operating from Limerick, Ireland.


The picture above is me at my first photoshoot ever. I used to be overweight and unhealthy. After mulling over a decision to get a personal trainer or not for years, I finally made the decision in January 2020. It was life changing. By May 2020 I was doing my first photoshoot after losing all of the weight and all of my old eating habits.

This all started back in 2018 while travelling with my boyfriend in Thailand. We went to Phi Phi island - yes it is beautiful. But, on that little tropical island is a walk way which leads you up to an amazing "birdseye" view of the whole island. 

I always thought of myself as a fit and healthy person. My diet and exercising routine came from a well known weight loss company. Of which, I was a member. And, I even paid these people!

On this particular day in Phi Phi, it was quite humid. The path to walk up to the view-point was hilly, hard and tough - so I thought! My boyfriend stormed ahead of me and was up there in no time. Not a drop of sweat rolled off him.

When I finally got up there, the sweat was pouring from me, I was ready to collapse. My boyfriend said "what took you so long? I thought you were fit? You're with that weight loss company over a year now!"

How could this be I thought? I always assumed I was relatively fit and healthy. I was wrong. Dead wrong.

In doing some research I found out that most of the advice women receive on their health and fitness is bulls***!

This is when I started focusing on my health, my mind and my happiness... and you can do it too!

When the weight fell off me after I got a real personal trainer and real health advice, I had to throw out every piece of clothing in my wardrobe.

This is when I came across a lot of bad women's clothing companies online. Bad quality. Terrible customer service. You know the ones where you message them and they do NOT reply!

I started Sarah Jayy so our customers will get the best quality clothing. The best customer service and I also want our customers to feel like they are part of this business.

We take your input on board. We reply to every complaint fast and we will try out best to solve any issue you face when you spend your hard-earned money with us.


We are strongly against fast-fashion, bad quality items and poor customer service!

We also want to focus on natural beauty. We don't like the fakeness and the photoshopped photos you see on Instagram. We want natural women showing off their humps, bumps, stretch marks and scars...because that's what real women have!

Our future goal is to build a brand that lasts! Great customer service. The best quality clothing and a place you will love to shop online.

Our brand creates pieces you can reach for in the morning knowing you can be comfortable and look and feel fantastic all day long whether you are going to work, hitting the gym or meeting the girls for a coffee.


Sarah Jayy's Values & Vision:


Honesty: We will be honest with ourselves, our suppliers and our customers. Honest about how we conduct business. Honest to our mistakes. Honest when we face tough times.

Trust: We will constantly build trust with our customers, suppliers and ourselves. We will do this by being open and honest and fixing our mistakes when they do occur.

Accountability: We will take full responsibility for our actions. No matter what happens, we are at fault. No excuses.

Constant Improvement: We will constantly improve ourselves and Sarah Jayy. Improving everyday with our products, our deliveries and our systems.

Commitment: We are committed to helping others and going over the top to help our customers.

Fun: Have fun! Enjoy the work and create an atmosphere people love to work in. Our products and content will be fun.

Working Together: We will work together in harmony with each other, as a team. No fighting and arguing, helping each other, our customers and our suppliers.


Sarah Jayy’s Vision: 


“Become Ireland's dominant women's fashion brand like FashionNova in America”

Sarah Jayy’s Mission Statement:


“Wow our customers by delivering world class service and products”


How will we acheive this:

  • World Class Customer Service - Be happy and helpful to customer complaints and reply quickly.

  • Best Quality Products - Make the best clothes that last and what women want to wear. Innovate and create.

  • Fast Delivery - Ship out ASAP. Have items stocked and ready to go.

  • Easy Returns - Give customers enough time to return their orders and make it easy and free.

  • Wow Customers - Give them free stuff. Spend money on them. Treat them well. 

  • Content - Create real content that is actionable and helps women become happier and healthier.


We Are Here To Help You


We understand buying items online can be intimidating, so we offer a 100% satisfaction guarantee. If you don't have a positive experience for ANY reason, we will do WHATEVER it takes to make sure you are 100% satisfied with your purchase.

 If you are unsure of your size or if our sizes will fit you then please don't hesitate to contact us, we are here to help you. 


We have 24/7/365 Email Support. Please contact us if you need assistance -


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